MEET OUR VOLUNTEER – GRACE DAVIS
Say hi to Grace Davis in this edition’s “Meet our Volunteer”! Grace is a Senior Manager on the Group Insurance Marketing team at HSBC and has been a valuable volunteer over the past year, helping us write PathFinders’ marketing strategy to focus on creating awareness and empathy about the work we do.
HOW DID YOU HEAR ABOUT PATHFINDERS?
I was researching volunteer opportunities on various sites and I came across Pathfinders.
WHY DID YOU CHOOSE TO VOLUNTEER AT PATHFINDERS?
I was immediately inspired by their mission (although obviously slightly saddened that it’s even an issue in the first place).
WHAT DID YOUR VOLUNTEERING EXPERIENCE AT PATHFINDERS ENTAIL?
I wrote PathFinders’ marketing strategy which focused on creating awareness and empathy about the work that PathFinders does to drive donations in terms of time and money. I worked closely with the Fundraising and Communications teams at PathFinders and spent several meetings listening to the organisation’s goals and also undertook my own research about what current marketing activity was taking place to define a simple and easy to implement marketing strategy.
One of the key things I am really proud of as a result is much better, more frequent and relevant engagement on social media channels. Followers on Instagram have increased almost 50% since August last year and LinkedIn followers have increased by 23%.
I also was lucky enough to volunteer at the PathFinders fundraising dinner last year too where I saw first-hand the generosity and spirit of Hong Kong as well as the opportunity to see the Unsung Heroes choir perform who were amazing!
WHAT DID YOU LEARN ABOUT THE ORGANISATION/NATURE OF THE WORK?
Gosh – where to start. Probably the first and most shocking is just how big an issue the plight of migrant mothers can be in Hong Kong. But I also witnessed the unwavering dedication of the team at PathFinders to address the issue and I also had the privilege of meeting some of PathFinders’ clients and their children.
DO YOU HAVE A MASSAGE FOR OTHER PEOPLE AT CORPORATES LOOKING TO VOLUNTEER?
Think about your unique set of skills that you use on a day to day basis e.g. from marketing, sales, finance, to business planning and how they may help. These are things which large corporates have huge departments to take care of but often in NGOs it’s one person who double or triple hats across multiple disciplines so to be able to offer your skills or work on a specific project on a pro bono basis can be of huge benefit.
Even if you can’t volunteer, take the time to share NGO updates on social media to your network as this is a really simple and free way to help NGOs get their message out.